Silhouette of a fashion model on a runway with large audience

Fashion & Retail AI

Our Fashion & Retail team is helping clients stay ahead of the curve in the rapidly evolving landscape of fashion, retail, and artificial intelligence (AI). We bring together our legal strength and understanding of AI advancements to support businesses, innovators, and stakeholders as they embrace transformative technologies while maintaining regulatory compliance and minimizing risks.

Our Services

Our dedicated team of attorneys offers a wide range of services in the Fashion & Retail AI focus area, addressing critical applications, legal risks, and ethical concerns, including:

  • Product Design: We counsel clients using AI to streamline their design processes, ensuring compliance with intellectual property laws and protecting their innovations.
  • Virtual Models: Our team advises clients on the legal implications of using AI-generated models, including intellectual property, right of publicity concerns, and labor laws.
  • Advertising Campaigns: We help clients navigate data privacy issues, advertising regulations, and intellectual property concerns related to AI-generated content and predictive analytics.
  • ESG Initiatives: Our team supports clients in addressing legal matters related to data privacy, consumer protection, and environmental, social, and corporate governance (ESG) initiatives driven by AI technologies.
  • Product Distribution and Logistics: We assist clients in managing legal considerations related to data usage and protection while leveraging AI models to improve supply chain efficiency.

Our Focus

As AI becomes more prevalent in the fashion and retail industry, awareness of the accompanying legal and ethical risks is essential. Our team helps clients address these risks, including:

  • Accuracy and Reliability: Ensuring AI-generated content is accurate, non-infringing, and fit for commercial use. We help clients review and vet AI-generated content before commercial use.
  • Data Security and Confidentiality: Assessing whether AI tools adhere to internal data security and confidentiality standards. Our team assists clients in reviewing applicable terms of use and identifying tools that meet their security requirements.
  • Software Development and Open-Source Software: Mitigating the risk of legal claims or license obligations related to AI-generated code. We advise clients on best practices for using AI tools in software development, including open-source software considerations.
  • Content Creation and Fair Compensation: Addressing AI-generated content’s ethical and legal implications on intellectual property royalty and licensing regimes. We counsel clients on strategies to ensure fair compensation for human creators.
  • Intellectual Property Protection and Enforcement: Securing protection for AI-generated works under copyright or patent laws. Our team assists clients in navigating the evolving landscape of intellectual property law as it relates to AI-generated content.
  • Labor and Employment: Understanding the impact of AI on labor and employment laws. We advise clients on the legal implications of AI usage in hiring and human resources practices.
  • Future Regulation: Preparing for potential regulatory changes surrounding AI. Our team stays up-to-date on the latest developments in AI regulation, helping clients adapt and thrive in a rapidly changing legal landscape.

Our team stays up-to-date with the latest developments in AI technology, ensuring that we understand the practical implications and potential pitfalls of these cutting-edge tools. This knowledge allows us to offer strategic advice and support informed by legal and technological perspectives. We recognize that AI-related issues in the fashion and retail industry often intersect with other areas of law and technology. As a full-service law firm, we collaborate with our colleagues across various practice areas, such as intellectual property, privacy and data security, and corporate law, to deliver comprehensive solutions to our clients.