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Celebrity Collaborations Are All the Buzz: Six Key Considerations for Alcohol Beverage Brands and Celebrities
What do comedian Kevin Hart, model Kendall Jenner, rapper Snoop Dogg, actor Dwayne “The Rock” Johnson, and CNBC’s “Mad Money” host Jim Cramer have in common? They all have inked deals recently to promote alcohol beverage products. More celebrity collaborations are being announced nearly every week.