Nichole D. Shustack

Nichole counsels public and private companies of every size, from household names to startups, on day-to-day operations and growth strategies, including compliance with federal and state regulations, trade practices, commercial agreements, distribution matters, and coordination of actual and potential recalls. She leverages nearly a decade of experience as in-house counsel at the Boston Beer Company to provide in-house legal teams at alcohol beverage companies with practical, business-minded guidance on regulatory challenges related to alcohol production, distribution, and delivery. Nichole also represents brands marketing ancillary or cross-category products and platforms, including hemp and cannabis products and retailer operation apps and technologies, at every phase of the product lifecycle.

Nichole’s clients include premium liquor and beer brands, craft brewers and distillers, family wineries, national and international manufacturers and brand owners, importers, wholesalers, major retailers, e-commerce and media platforms, non-traditional beverage companies, startups, and third-party unlicensed companies that support or operate in the alcohol industry. She provides pragmatic, business-minded counsel to help companies ensure compliance with local, state, federal, and international laws, including Alcohol and Tobacco Tax and Trade Bureau (TTB) and FDA regulations and Extended Producer Responsibility laws and reporting obligations, while efficiently managing operations and protecting their brands. She counsels on alcohol delivery, distribution, and online sales, commercial agreements involving machinery, capital equipment, ingredients, packaging, and goods and services, sweepstakes and promotions, fundraising, commercial real estate investments, celebrity endorsements, charitable partnerships, and other strategic initiatives. In addition, Nichole counsels private equity clients on contemplated transactions and strategic growth investments in the alcohol beverage industry.

Prior to joining ArentFox Schiff, Nichole led the Alcohol group and co-led the Food and Beverage group at a national law firm.