Lacoste North America CEO Francis Pierrel: What’s Next for the Brand

In this episode of Fashion Counsel, Partner Anthony Lupo talks with Francis Pierrel, President and CEO of Lacoste North America, about how the company approaches big data and what's on the horizon for the brand.

This past summer, Lacoste launched a mobile app, Lacoste City Tennis, that is part matchmaker and part personal assistant. Users can find a hitting partner and an open court to play on. As Lacoste looks to the future, this strategic initiative reinforces the high-end lifestyle company's DNA as an iconic tennis brand.

Fashion Counsel's Executive Series offers analysis and key points of law impacting Fashion executives. Fashion Counsel host Anthony Lupo, partner and leader of the firm’s Fashion, Luxury Goods & Retail practice, conducts one-on-one interviews with fashion CEOs and business leaders. 


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