Ford CEO Jim Farley says Automaker has Vision to Execute Change

Ford executives provided highlights of what to expect from the 120-year-old automaker, ranging from where costs will be cut to how profits will be generated apart from car sales, in the first major in-person Capital Markets Day event since 2016.

In a speech to investors yesterday, Jim Farley reiterated his POV on pricing.  Same as last year:

"Non-negotiated prices will be part of improving the customer experience for electric vehicle shoppers. Lower distribution costs for Ford means reduced physical inventories of electric vehicles", says Farley.

Read the Detroit Free Press article


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