Arent Fox Counsels Williamson-Dickie Manufacturing Company on Arena Naming Rights Transaction

SAN FRANCISCO, CA - Arent Fox LLP recently served as outside counsel to Fort Worth-based Williamson-Dickie Manufacturing Co., advising the global workwear company on a naming rights agreement with Multipurpose Arena Fort Worth and the City of Fort Worth for what will be known as Dickies Arena. 

Arent Fox Sports leader Richard L. Brand led the transaction for the new arena with partner Kelli Scheid Smith and assistance from associates Amy E. Salomon and Luna M. Samman. Dickies Arena is scheduled to open in late 2019 and is expected to seat up to 14,000 people, hosting a wide range of events including concerts, sports, and the Fort Worth Stock Show and Rodeo performances. 

Other transactions in the past year led by Mr. Brand and Arent Fox's nationally recognized naming rights and sponsorship transactions team include representing the Transbay Joint Powers Authority in a naming rights transaction with Salesforce for Salesforce Transit Center; Seattle Seahawks in a naming rights renewal transaction with CenturyLink, Inc. for CenturyLink Field; Brooklyn Sports & Entertainment in a naming rights transaction with New York Community Bank for "Nassau Veterans Memorial Coliseum, presented by New York Community Bank";  the Los Angeles Lakers in a naming rights and health provider rights deal with UCLA Health for the UCLA Health Training Center; the Miami Dolphins in an 18-year stadium naming rights agreement with Hard Rock International for Hard Rock Stadium; and Inova Health System in a training facility and headquarters naming rights agreement with the Washington Redskins for Inova Sports Performance Center at Redskins Park. 

About Arent Fox's Sports Practice
From coast to coast, Arent Fox boasts one of the most experienced and diverse sports law practices in the country, with clients spanning individuals, organizations, and teams involved with major league, minor league, and Olympic sports. The group regularly advises companies and organizations in the football, baseball, basketball, tennis, cycling, hockey, soccer, wrestling, collegiate, and high school sports industries and within the Olympic Movement on a wide array of issues, including those involving acquisitions and sales of teams, property and event companies, financings, media and technology agreements, intellectual property matters, and naming rights and other sponsorship transactions.

About Dickies Arena
Dickies Arena will be a 14,000 seat, spectacular multipurpose venue located adjacent to the Will Rogers Memorial Center campus in Fort Worth, Texas. The facility is the result of a pioneering public-private partnership between the City of Fort Worth, Tarrant County, the State of Texas and a group of private-sector participants, including foundations, individuals and organizations. The arena will be owned by the City of Fort Worth and managed by the not-for-profit operating entity, Multipurpose Arena Fort Worth (MAFW). The state-of-the-art arena, scheduled to open in November 2019, will host concerts, sporting events and family entertainment, and will be the new home to Fort Worth Stock Show Rodeo performances. For more information, visit

About the Dickies® Brand
Dickies®, the world’s leading performance workwear brand, has provided workers with durable, functional and comfortable workwear since 1922, pioneering such iconic styles as the 874® work pant. As the flagship brand of Williamson-Dickie Mfg. Co., the Dickies brand portfolio continues to evolve and today includes modern apparel, footwear and accessories for men, women and kids. The brand’s range of products are available in more than 100 countries, allowing individuals around the world to experience the performance of Dickies. For more information, visit or follow the brand on FacebookInstagram and Twitter.

About Williamson Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world’s leading provider of professional grade performance workwear - designing, manufacturing and delivering innovative work apparel for generations. Based in Fort Worth, Texas, the company’s collection of brands offers superior quality products at an unmatched value across an assortment of apparel, footwear and accessories in more than 100 countries, spanning six continents. Williamson-Dickie employs over 7,000 individuals worldwide and its products are sold through a network of owned retail stores, franchisees, volume retailers, department stores, independent stores and online sites under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, Liberty® and Duxbak® brands. For more information, visit

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