“Beyond the Shelf” Podcast: Navigating Ad Claims

Advertising and IP Licensing Partner Pamela M. Deese was recently a guest on the “Beyond the Shelf” podcast and gave an overview of the types of claims companies can make in advertising, how to evaluate claims, and how to substantiate them.

She also discussed the process that companies need to consider before making comparative claims in their marketing materials.
Click the link to listen to Part 1 of “Beyond the Shelf's” three-part podcast featuring Pam Deese that will be released throughout the month of May.

Listen To The Podcast


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