Arent Fox Helps Tesla Bring Tesla Tequila to Market

Last week, electric automaker Tesla, Inc. launched its own brand of liquor, “Tesla Tequila,” with supplies selling out almost instantaneously. A team from Arent Fox advised Tesla on all legal aspects.

“We are excited that our long-time client, Tesla, has reason to celebrate once again. Tesla Tequila is yet another achievement for the company and Elon Musk. I am especially proud of the work Arent Fox did in partnering with Tesla to ensure the company's newest product was a success.”

Anthony V. Lupo, Fashion & Retail Practice Leader

  • Tesla Tequila – which comes in a lightning-shaped bottle – is produced by Nosotros Tequila, a spirits brand in Southern California.
  • The tequila is described as an “exclusive, premium 100% de agave tequila añejo aged in French oak barrels, featuring a dry fruit and light vanilla nose with a balanced cinnamon pepper finish.”
  • The liquor is packaged in a handblown glass bottle shaped in the electric charge symbol or lightning bolt.

Tesla Image

AF Team

Tesla’s team is led by Anthony V. Lupo and includes Partners Steven A. Cohen and Partner Luna M. Samman, Counsel Michael T. Kelly, and Associate Dan Jasnow.


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