Dan Jasnow

Partner
Dan advises clients with highly regulated, technically-advanced products, including on brand launches, intellectual property, and marketing.
Daniel B. Jasnow, Associate, Washington DC at Arent Fox

Dan’s practice focuses on advertising, product development and distribution, and intellectual property in the technology, fashion & retail, alcohol & beverage, environmental, and consumer products industries. He helps clients understand and mitigate risk as they develop and launch new products and services, expand into new markets, and engage with consumers in-store and online.

In addition to Dan’s IP and advertising practice, Dan has been at the forefront of the metaverse, NFT, and crypto space, drawing on his experience as in-house marketing counsel at Meta Reality Labs (formerly Oculus), where he advised on next-generation consumer electronics and AR/VR software products. Dan helps brands and creators understand how to do business in the metaverse, including advice on negotiating NFT minting and service agreements, monetization strategies, and IP protection and enforcement. Dan serves on the Future Of XR Advisory Council Working Group on Interoperability and also helped ArentFox Schiff become the first major law firm to open an office in the metaverse. Dan co-founded and is a proud member of OutFox, ArentFox Schiff’s LGBTQ+ affinity group.

Client Work

Dan advises clients on a variety of advertising and marketing issues, with a focus on  highly-regulated industries and technically-advanced products, including:

  • Augmented and mixed-reality consumer electronics and software products;
  • Brand and consumer protection in the metaverse;
  • Environmental advertising claims under the US Federal Trade Commission’s “Green Guides,” including environmental sustainability, recyclability, biodegradability, and compostability claims; the use of renewable energy credits, carbon offsets, and renewable raw materials; and the development of competent and reliable substantiation and verification programs;  
  • Production, marketing, distribution, and sale of alcoholic beverages, including malt beverages, wine, distilled spirits, and hard seltzers;
  • Influencers, endorsements, and testimonials;
  • Sweepstakes, contests, and charitable sales promotions;
  • Minimum Advertised Price policies; and
  • Escheat and abandoned property laws.

Dan has handled numerous successful advertising matters before the National Advertising Division of the Better Business Bureau and the National Advertising Review Board, with a focus on consumer electronics and telecommunications. Among other matters, he helped defend performance claims for OLED display technology and satellite reliability; and successfully challenged the reliability of substantiation for mascara volumizing claims.

Intellectual Property

Dan advises clients on trademark and copyright matters. Among other things, he advises clients on intellectual property protection and enforcement online, in the metaverse, and on blockchain platforms. He routinely advises clients on trademark clearance, prosecution, and infringements. In his copyright work, Dan focuses on infringement of digital works, such as streaming video content and copyright in computer software. He has advised clients on blockchain domains, handled several UDRP proceedings, and recovered infringing domain names and social media handles for clients.

Previous Work

Prior to joining ArentFox Schiff, Dan served as legislative correspondent and deputy press secretary in the Office of US Senator Jeanne Shaheen and as the candidate’s scheduler during her successful 2008 campaign.

Publications, Presentations & Recognitions

Publications

Presentations

  • "Intellectual Property Year In Review Conference," Boston Bar Association, Mar. 23, 2023
  • "The View from the Boardroom: How Major Brands Are Navigating Legal and Business Risk in the Metaverse," Enterprise Metaverse at ITEXPO, Feb. 15, 2023
  • "Metaverse, Blockchain, and Web3: The New IP Gold Rush," Idea Symposium- IP in the Metaverse: Protecting IP Rights in the Virtual World, Concord, NH, Nov. 4, 2022
  • "Dispute Resolution at the Forefront: New Tech, Litigation, and Arbitration Across Worlds," (co-presenter) The Silicon Valley Arbitration and Mediation Center and Florida International University College of Law Roundtable, Miami, FL, Nov. 3, 2022
  • "Discovery and Compliance in the Metaverse," (co-presenter) Relativity Fest, Chicago, IL, Oct. 26, 2022
  • "My Avatar’s Gucci Handbag is a Knock-Off!: Intellectual Property in the Creator Economy," (co-presenter) The Augmented and Virtual Reality Policy Conference, Washington, DC, Sept. 14, 2022
  • "NFTs and the Metaverse: At the Intersection of Cryptocurrency, Blockchain, and IP," (co-presenter) IPWatchdog LIVE 2022, Dallas, TX, Sept. 12, 2022
  • "Metaverse & The Future of the Legal Profession," AIJA 60th International Congress: Rethinking The Law In Four Dimensions, Singapore, Aug. 23, 2022
  • "IP Rights in the Metaverse: Use Cases and Key Legal Considerations," (co-presenter), ABPI 42nd International Congress on Intellectual Property, Sao Paulo, Brazil, Aug. 22, 2022

Perspectives

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