Perspectives on Advertising & Promotions
273 total results. Page 10 of 11.
One of the world’s most consumer protective spam laws recently went into effect in Canada on July 1, 2014.
Delaware law expressly includes gift cards in its abandoned property law.
As part of the Federal Trade Commission’s (FTC) regular rule and guidelines review process, it recently reviewed the rule governing the “Use of Prenotification Negative Option Plans” (Negative Option Rule).
In 2014, Macy’s and Foot Locker became the latest retailers to be forced to defend allegations that they illegally collect personal information from shoppers.
The Ninth Circuit has affirmed the dismissal of a putative class action against Redbox, holding that its ZIP code collection practices fall within an exception to California’s Song-Beverly Credit Card Act of 1971 (Song-Beverly Act).
TTAB cancelled six Washington Redskins registrations after finding they violated Section 2(a) of the Federal Lanham Act.
In an 8-0 decision, the US Supreme Court ruled last week that a private party may bring a Lanham Act claim challenging a food label regulated by the Federal Food Drug and Cosmetic Act (FDCA).
FTC approved changes to Wool Rules for greater manufacturer and seller flexibility and in order to align with standards and textile labeling regulations.
Major retailers are being sued for violating the Americans with Disabilities Act by failing to provide point of sale devices that are accessible to the blind.
Urban Outfitters is facing another lawsuit over collecting customers’ ZIP codes in connection with credit card purchases at its retail locations.
The Federal Trade Commission (FTC) recently charged two companies — Fandango, LLC, and Credit Karma, Inc. — with violating the FTC Act by misrepresenting the security of their mobile apps and failing to securely transmit sensitive personal information over the Internet.
The Federal Trade Commission alleged that a 2014 promotional contest on Pinterest violated Section 5 of the FTC Act.
Four members of Congress recently asked the Federal Trade Commission to launch a federal investigation into the marketing practices conducted by outlet stores.
Clothing manufacturers may want to rethink their marketing tactics at outlets, according to a letter prepared by four members of Congress. Specifically, four legislators recently asked the Federal Trade Commission (FTC) to launch a federal investigation into the marketing practices.
The Council of Better Business Bureaus (BBB) recently announced that it will be increasing its enforcement efforts for website operators that participate in online behavioral advertising (OBA), which is targeted advertising to consumers based upon their interests.
Five top stories are making headlines in advertising and promotions.
The US Supreme Court has agreed to consider a dispute between Pom Wonderful (Pom) and The Coca-Cola Company related to whether a drink label can be considered deceptive under federal false advertising laws, but permissible under regulations of the Food & Drug Administration (FDA).
Some companies are crying foul on keyword advertisements– arguing that the keyword ads are so close to consumer searches that they violate the companies’ intellectual property rights.
With the proliferation of smart phones and other mobile devices, it has never been easier for brands and marketers to collect data about the habits and desires of their customers.
The Beastie Boys don’t play games when it comes to copyright infringement. The legendary hip hop band is waging an aggressive legal battle against a company called GoldieBlox that makes engineering toys for girls over what the band claims is copyright and trademark infringement related to its 1987 h
Santa’s not the only one who is making a list this holiday season: the FTC is keeping a close watch on online retailers and is warning that misbehaving retailers will be getting lumps of coal in the form of FTC enforcement actions.
The FTC hosted a day-long workshop on “native advertising” on December 4th in Washington, D.C.
Plaintiffs Cartier International, Montblanc-Simplo GmbH, Alfred Dunhill Ltd., Chloe SAS, Officine Panerai AG and Lange Uhren GmbH scored a win against e-commerce counterfeiting.
As you may have heard, we are on the verge of a vast expansion of the Internet.